About Us

Hey — welcome to ShopMyla.

At ShopMyla, we believe great style should feel effortless. Our mission is to create a space where women find modern, everyday fashion that feels good, fits beautifully, and inspires confidence.

Based in the UK and powered by GT Ecom’s global e-commerce infrastructure, ShopMyla brings together thoughtful design, curated trends, and a reliable shopping experience — all in one place.

How We Run Things

ShopMyla operates as part of the GT Ecom B.V. brand ecosystem. That means experienced teams manage payments, logistics, shipping, and operational support. Their infrastructure helps us deliver a smooth and dependable experience while we focus on curating pieces you'll love.

Why Shop With Us

  • Quality first — we source from trusted suppliers who meet our standards for fit, comfort, and durability.
  • Fair pricing — working within GT Ecom’s supplier network lets us keep prices honest and accessible.
  • Customer-focused support — our team is here to help quickly and kindly.
  • Easy returns — changed your mind? You have 30 days to return your order, hassle-free.
  • Free UK shipping — enjoy free nationwide delivery on every order, with no hidden fees.

Have a browse — we’re excited to share our favourite finds with you. Hope you discover something that feels just right.

Cheers for dropping in,
~ the ShopMyla team

Our Success Milestones

NOVEMBER 2018

Founded in The Netherlands

First started our webshop in the Netherlands

2019

First Brand Launch & Multi-Store Framework

We launch our first online stores and begin refining our operational framework: niche-specific storefronts, fast product testing, and data-driven scaling.
 Our multi-store model gains traction as early brands perform strongly.
Milestone: Hit first-year success, generating over$1M in online sales.

2020

Remote-First Operations & Early Platform Wins

As online retail accelerates globally, we expand into a fully remote operational structure.

We begin building systems for:

  • Cross-border fulfillment
  • Supplier vetting and compliance
  • Digital marketing optimization

Milestone: Early Pinterest success helps validate our content-driven growth strategy.

2021

Scaling the Multi-Brand Ecosystem

Our portfolio grows rapidly as we optimize our business model:

  • Independent niche storefronts
  • Centralized compliance, logistics, and inventory accuracy
  • Cross-functional remote teams refining marketing, support, and fulfillment

Milestone (Feb 2021): Reached $2M in just 5 months, confirming the strength of our scaling framework.

2022
100+ Global E-Commerce Professionals

100+ Global E-Commerce Professionals

We grow to over 100 plus remote team members, improving our capabilities in product development, logistics, customer service, analytics, branding, and paid advertising.

This expansion allows faster testing cycles and stronger operational reliability.

2023

50+ Online Stores & Breakout Revenue Moments

The business model reaches full scale, powering over 50 independent DTC brands across Europe, the UK, North America, and APAC.

Milestones:

  • April 2023: Surpassed the $10M revenue mark
  • July 2023: Achieved $1M in a single month
2024 

Advanced Global Logistics & Strong Cultural Growth

We integrate smarter logistics routing, compliance systems, and multi-warehouse optimization-ensuring precise stock levels and accurate delivery times worldwide. Our remote team surpasses 160+ professionals, reinforcing our high-performance culture.

Milestones:

  • October 2024: Exceeded 100+ team members working directly within GT Ecom
  • November 2024: Nearly $1M in a single BFCM weekend
  • December 2024: Over $5M revenue in one month, finishing the year above $22M total
2025

Performance, Culture & Technology

With a strong global structure in place, we continue refining systems, automations, and brand frameworks. We focus on what drives long-term success:

  • Freedom with responsibility
  • High performance + constant improvement
  • Honesty, creativity, and excellence
  •  2025 becomes a year of optimization, efficiency, and deeper cross-border infrastructure investment.

Contact Us

Address: Betuwehaven 8, Nieuwegein, Utrecht, 3433 PV, Netherlands
Email: support@shopmyla.co.uk
Telephone: +31 85 744 4034

Chamber of Commerce number: 82232393
VAT number: NL862386780B01
Company name: GT Ecom B.V.
Store name: Shop Myla

Opening hours:
Monday–Friday: 8:00 AM–6:00 PM GMT
Saturday–Sunday: Closed
Public holidays: Closed