Size Guide
Find Your Perfect Fit – Shop Myla Size Guide
At Shop Myla, we know that the right fit makes all the difference. That’s why we’ve created a clear and easy-to-follow size chart to help you shop confidently. Whether you're dressing for everyday elegance or a special occasion, finding the right size ensures comfort and style.
Women's Size Charts
All measurements below refer to body measurements (not garment dimensions) and are shown in centimetres (cm).
Dresses
| Size | Bust (cm) | Waist (cm) | Length (cm) |
|---|---|---|---|
| S | 84–88 | 66–70 | 90 |
| M | 88–92 | 70–74 | 91 |
| L | 92–96 | 74–78 | 92 |
| XL | 96–100 | 78–82 | 93 |
| 2XL | 100–104 | 82–86 | 94 |
Coats & Jackets
| Size | Bust (cm) | Waist (cm) | Shoulder (cm) | Sleeve (cm) | Length (cm) |
|---|---|---|---|---|---|
| S | 88–92 | 68–72 | 38 | 59 | 71 |
| M | 92–96 | 72–76 | 39 | 60 | 72 |
| L | 96–100 | 76–80 | 40 | 61 | 73 |
| XL | 100–104 | 80–84 | 41 | 62 | 74 |
| 2XL | 104–108 | 84–88 | 42 | 63 | 75 |
Blazers
| Size | Bust (cm) | Shoulder Width (cm) | Sleeve Length (cm) | Blazer Length (cm) |
|---|---|---|---|---|
| S | 88–92 | 38 | 59 | 69 |
| M | 92–96 | 39 | 60 | 70 |
| L | 96–100 | 40 | 61 | 71 |
| XL | 100–104 | 41 | 62 | 72 |
| 2XL | 104–108 | 42 | 63 | 73 |
Pants
| Size | Waist (cm) | Hips (cm) | Trouser Length (cm) |
|---|---|---|---|
| S | 66–70 | 92–96 | 93 |
| M | 70–74 | 96–100 | 94 |
| L | 74–78 | 100–104 | 95 |
| XL | 78–82 | 104–108 | 96 |
| 2XL | 82–86 | 108–112 | 97 |
Skirts
| Size | Waist (cm) | Hips (cm) | Length (cm) |
|---|---|---|---|
| S | 66–71 | 91–97 | 82.5 |
| M | 71–76 | 97–102 | 84 |
| L | 76–81 | 102–107 | 85.5 |
| XL | 81–86 | 107–112 | 87 |
| 2XL | 86–91 | 112–117 | 88.5 |
How to Measure Yourself
Use a soft measuring tape and stand naturally to take your measurements. It's best to measure over undergarments or close-fitting clothing.
- Bust: Measure around the fullest part of your bust while wearing a bra that fits well.
- Waist: Measure around your natural waistline — the narrowest part of your torso.
- Hips: Measure around the fullest part of your hips and bottom (roughly 20 cm below your waist).
Between Sizes?
- If your measurements fall between two sizes, we suggest choosing the larger size for a more comfortable fit — especially for tailored or slim-cut pieces.
- For looser, relaxed styles, your usual size should be perfect.
If you're ever unsure, our team is happy to help — just reach out to us via our Contact Page.
International Size Conversion Chart
| UK | EU | US | AUS | IT |
|---|---|---|---|---|
| 6 | 34 | 2 | 6 | 38 |
| 8 | 36 | 4 | 8 | 40 |
| 10 | 38 | 6 | 10 | 42 |
| 12 | 40 | 8 | 12 | 44 |
| 14 | 42 | 10 | 14 | 46 |
| 16 | 44 | 12 | 16 | 48 |
| 18 | 46 | 14 | 18 | 50 |
Still Unsure?
We're here to help. Send us your measurements or questions, and our styling team will recommend the best size for you.
For further questions, please contact us at:
Address: Betuwehaven 8, Nieuwegein, Utrecht, 3433 PV, Netherlands
Email: support@shopmyla.co.uk
Telephone: +31 85 744 4034
Chamber of Commerce number: 82232393
VAT number: NL862386780B01
Company name: GT Ecom B.V.
Store name: Shop Myla
Opening hours:
Monday–Friday: 8:00 AM–6:00 PM GMT
Saturday–Sunday: Closed
Public holidays: Closed
Our Success Milestones
Founded in The Netherlands
First started our webshop in the Netherlands
First Brand Launch & Multi-Store Framework
We launch our first online stores and begin refining our operational framework: niche-specific storefronts, fast product testing, and data-driven scaling.
Our multi-store model gains traction as early brands perform strongly.
Milestone: Hit first-year success, generating over$1M in online sales.
Remote-First Operations & Early Platform Wins
As online retail accelerates globally, we expand into a fully remote operational structure.
We begin building systems for:
- Cross-border fulfillment
- Supplier vetting and compliance
- Digital marketing optimization
Milestone: Early Pinterest success helps validate our content-driven growth strategy.
Scaling the Multi-Brand Ecosystem
Our portfolio grows rapidly as we optimize our business model:
- Independent niche storefronts
- Centralized compliance, logistics, and inventory accuracy
- Cross-functional remote teams refining marketing, support, and fulfillment
Milestone (Feb 2021): Reached $2M in just 5 months, confirming the strength of our scaling framework.
100+ Global E-Commerce Professionals
We grow to over 100 plus remote team members, improving our capabilities in product development, logistics, customer service, analytics, branding, and paid advertising.
This expansion allows faster testing cycles and stronger operational reliability.
50+ Online Stores & Breakout Revenue Moments
The business model reaches full scale, powering over 50 independent DTC brands across Europe, the UK, North America, and APAC.
Milestones:
- April 2023: Surpassed the $10M revenue mark
- July 2023: Achieved $1M in a single month
Advanced Global Logistics & Strong Cultural Growth
We integrate smarter logistics routing, compliance systems, and multi-warehouse optimization-ensuring precise stock levels and accurate delivery times worldwide. Our remote team surpasses 160+ professionals, reinforcing our high-performance culture.
Milestones:
- October 2024: Exceeded 100+ team members working directly within GT Ecom
- November 2024: Nearly $1M in a single BFCM weekend
- December 2024: Over $5M revenue in one month, finishing the year above $22M total
Performance, Culture & Technology
With a strong global structure in place, we continue refining systems, automations, and brand frameworks. We focus on what drives long-term success:
- Freedom with responsibility
- High performance + constant improvement
- Honesty, creativity, and excellence
- 2025 becomes a year of optimization, efficiency, and deeper cross-border infrastructure investment.